Spot ACI-Filmidea

In 2007 the University of Salerno launched a contest for the best spot about the road safety. Me and my friend Ermanno Bonazzi ( here’s his youtube channel http://www.youtube.com/user/bonashish ) created this simple spot with no budget. The original copy is lost and here’s a very poor quality one.

It may seems funny and very stupid but behind there is the simple consideration that the “fear approach” often used for sensitization campaign most of the times brings to nothing

 

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