HBO, business model and multiplatform distribution is the title for my master degree final thesis.
In this work i try to understand broadcasters‘ future development, i chose to focus on HBO because of its special role in the american cultural industry. Since i’m speaking of television, in the work i follow and combine three main paths: contents, technology and audience studies.
In the first part i analyze the HBO brand, its story and business model; in the second chapter the focus is on the evolving strategies of the network, dictated by the transformation ensued form the post-network era, described by Amanda D. Lotz. The final part starts from an analysis of the growing occurrance of the cord-cutting in the american context and points out the new challenges for the broadcaster.
Here’s the index:
Chapter I – It’s not TV. It’s HBO.
- The context. The U.S.’ TV ecosystem.
- The history
- The brand
- The network and the proposal
- Business model
- HBO outside U.S.
Chapter II – HBO in the post-network era.
- Re-thinking the audience relationship: fandom and piracy
- Second-screen practices: HBO Connect
- The service: HBO Go
Chapter III – Thinking outside the box.
- HBO, cable companies and cord-cutting
- HBO outside the “garden”
- HBO vs. Netflix
The work is written in italian, if you are interested in know more, please do not hesitate in contacting me.